The goal of this project was to design a suite of eye-catching marketing assets to build anticipation for, and direct Steam's 132M+ users to, the platform's week-long themed sale event and exhibition, Dinos vs. Robots Fest. With playful and vibrant artwork, this fest celebrated video games that featured dinosaurs, giant mechs, cyborgs, and robotic creatures, offering players deep discounts, free demos, and access to special themed items in the Points Shop.